1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
Wallstudios has extensive experience designing and developing websites for use on mobile devices. Using tools such as Google Maps API and jQuery Mobile: Touch-Optimized Web Framework for Smartphones & Tablets
A unified, HTML5-based user interface system for all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive enhancement, and has a flexible, easily themeable design.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 52% of the population and these smartphone owners are becoming increasingly reliant on their devices. 58% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.
Smartphones have transformed consumer behavior. Mobile search, video, app usage and social networking are prolific. Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (48%). Implication: Extending advertising strategies to include mobile and developing integrated cross-media campaigns can more effectively reach today's consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 86% of smartphone users look for local information on their phone and 88% take action
a result, such as making a purchase or contacting the business. Implication: Ensuring that clickable phone numbers appear in local results and leveraging location-based services on mobile make it easy for consumers to connect directly with businesses.
Smartphones have changed the way that consumers shop. Smartphones are critical shopping tools with 94% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases across channels. 28% of smartphone users have made a purchase on their phone. Implication: Having a mobile optimised site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 87% of smartphone users. Smartphones are also a critical component of traditional advertising as 63% have performed a search on their smartphone after seeing an offline ad. Implication: Making mobile ads a part of an integrated marketing strategy can drive greater consumer engagement.
Wallstudios has both the skills and experience to deliver your next website project from design through to development.
Contact us for further information on how we can help your business succeed online.