McLeay’s BlockPenley Estate
Penley Estate of South Australia’s Coonawarra commisioned Wallstudios to design a new wine label for a red wine to be sold exclusively in Dan Murphy’s stores. The concept was to produce a wine label that represented the Coonawarra region and would have strong presence with in its price point. The result was a modern label with strong bold colours that projected a strong shelf presence which has been well received in the competitive market.
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