Government of South Australia
Northern and Yorke Natural Resources Management Board - Enewsletter design
The NRM provides a more integrated and sustainable structure for managing our State's natural assets - that is our soils, water, plants, animals and the diversity of our landscapes and ecosystems. The Northern and Yorke Natural Resources Management Board approached wallstudios to help them better communicate with their key stakeholders.
Wallstudios designed and implemented an enewsletter (EDM) to easily allow the communications manager or other internal staff to create and send regular enewsletters out to their key stakeholders. The newsletter was designed in keeping with their brand identity. The enewsletter was design to drive traffic back to the main website to effectively engage with their target audience.
The resulting newsletter system effectively gave control to the board to at any stage deliver up to date content to their subscribers and to effectively drive traffic back to their main corporate website.
The system included reports tell them who's opening, clicking, and coming back for more. Including Google Analytics integration giving advanced stats on how the campaigns affect traffic to their website.
- Enewsletter Design
- Enewsletter template creation
- Enewsletter administration access
- Email Marketing
- List segmentation
- Auto responders
- Image and File Hosting
WENDY FOWLER - Communication and Liaison Officer