FREE Eyre - Website Design

Project Overview

The FREE Eyre was formed out of adversity. Having faced a series of heartbreaking droughts, declining terms of trade and the impending loss of ownership of a number of previous grower owned businesses, a group of Eyre Peninsula farmers and entrepreneurs banded together in an effort to make a difference. They wanted to create a diversified business that would be beneficial to the Eyre Peninsula and give something back to the local farmers, rural businesses and the community. We were approached by Chief Executive Officer Mark Rodda to take FREE Eyre to the next level. Their previous site did not reflect their professionalism and diversity. Visitors were confused as to what FREE Eyre's actual role was in the Eyre peninsula. Additionally, the site lacked a distinctive brand personality and visitors were not effectively finding relevant information

We started off by re-designing their website to reflect the professionalism and vision of FREE Eyre while giving them the ability to self manage the site to save on ongoing costs. The site has been designed with community engagement in mind. Incorporating functionality like Blogs and forums to help engage their shareholders and extended community. We have also launched a series of ad campaigns and redesigned their stationary – giving them a more professional appearance.

Visitors coming to the site are presented with a much more intuitive navigation and site structure. The Website is build on a leading CMS enabling stakeholders to self manage the website. Keeping information up to date in a timely fashion. The ad campaigns have raised brand awareness and have been successful in helping drive traffic to the site and to increase shareholders. They also have the tools to manage and expand their online presence as the company grows and evolves.


  • Website Design
  • Website development
  • HTML5
  • CSS3
  • Jquery
  • Image Gallery
  • Access level control (ACL)
  • Content Management System (CMS)

Client Says

“Wallstudios have a unique capacity to understand the themes and personality of our business and most importantly, that of our target audience in lightening speed. Then, the team don't just develop a functional delivery method that suites our audience, they enhance the very style and image of the company"
Mark Rodda - CEO FREE Eyre
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